State of Social ’27 · Item 10
Bring
receipts.
24 & 25 August 2027 · Optus Stadium, Perth
Two days, one rule: show your work. Keynotes, Breakout Sessions and Deep Dives from the people doing it, not describing it.
Tickets on sale 10 January
70% of last year’s delegates chose both days
SOS26 on film
Two days, on the record.
SOS26, itemised
| People through the door | Nearly 900 |
| Delegates from outside WA | 49.5% |
| Days | 2 |
| Next | Item ten |
Year ten
Nine down. The tenth is next.
The rule for every speaker hasn’t moved since 2018: be doing the work, not describing it. Everyone on stage has worked in the industry in the last twelve months, and shows how it went.
SOS27 is the tenth State of Social, built on what the first nine proved.
State of Social · since 2018
| SOS18 · Influence. Behaviour. Innovation. | 2018 |
| SOS19 · Where to from here? | 2019 |
| SOS20 · Think. Imagine. Create. | 2020 |
| SOS21 · Chaos | 2021 |
| SOS22 · MVP | 2022 |
| SOS23 · Signals | 2023 |
| SOS24 · Alchemy | 2024 |
| SOS25 · Refresh | 2025 |
| SOS26 · Friction | 2026 |
| Item 10 | SOS27 |
24 & 25 Aug 2027
From the floor
Evidence, in no particular order.
What delegates said
Not an ad. Just what they said.
“An amazing event, it’s as great as it was when I first attended 7 years ago… I hope I can get back there for the 10th anniversary in 2027!”
| SOS26 | Delegate |
“Best year yet, loved it. It has all the staff inspired and thinking differently! We’re implementing some changes to process, equipment and ideation off the back of what we learnt at the conference.”
| SOS22 | Delegate |
“The best iteration of State of Social so far. SoS deserves to be considered among the best marketing conferences not just in Perth but nationally and beyond.”
| SOS21 | Delegate |
Tickets
Both days, day one, or your couch.
Tickets go on sale 10 January 2027. All Access is both days and a year of recordings. General is day one. Online is every session, watched anywhere. In person prices rise on 1 March.
How it runs
Day one · 24 August 2027
| Keynotes | 40 min, main stage |
| Breakout Sessions | 30 min each |
| Tickets | General, All Access |
Day two · 25 August 2027
| Deep Dives | 60 min each |
| Closing keynote | Main stage |
| Tickets | All Access |
Partners · SOS27
Year ten, brought to you by.
