Breakout Session · SOS24
Imran Masood
VP/Country Manager ANZ · DoubleVerify
Imran is a commercial leader with over 17 years experience across Agency Holding Groups, Ad Technology, Programmatic Advertising, TV & Digital sales,TV & Film Production and Branded Content. His experience across multiple sectors within the industry has provided clients with an excellent cross-functional understanding of media businesses and emerging technology.
Imran is well-versed in the area of 3rd party technologies such Brand Safety, Ad fraud, Viewability, Ad-serving, DCO, Programmatic.
Apart from his day job, Imran is also an avid runner, cricket and rugby fanatic, foodie in training and father of 2 beautiful young boys… so feel free to either send him a question on tech or the best spots to check out in Sydney!
The details · SOS24
Why transparency matters: protection and performance in social environments
| Format | Breakout Session |
| Day | Tuesday 27 August |
| Time | 1.50 to 2.20PM |
| Room | RVR1 |
| Recap | SOS24 archive |
About the session
Ensure you get maximum bang for your digital marketing and media bucks. Learn how to manage shifting consumer expectations, brand reputation, privacy regulations and misinformation/disinformation. And find out why verification and standardised measurement and transparency standards hold the key to more effective digital and social marketing.
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