International keynote · SOS24
Lia Haberman
Lia Haberman is a distinguished Creator Economy expert and author of the ICYMI newsletter that goes out to over 25K subscribers — sharing weekly social media updates with marketers and creators.
She’s been tapped for her social media insights by brands such as Google, Robert Half, AT&T, Macy’s, Riot Games and more.
She teaches social media and influencer marketing at UCLA Extension; is a speaker at conferences worldwide; has been featured on NPR’s Planet Money and is quoted regularly in outlets such as in The Washington Post, Business Insider, Ad Age and more.
When she’s not working, she’s scrolling food accounts on Instagram and TikTok to find new places to eat.
The details · SOS24
A ‘social first’ state of mind
| Format | Keynote |
| Day | Tuesday 27 August |
| Time | 4.50 to 5.30PM |
| Recap | SOS24 archive |
About the session
Which emerging social trends do you need to watch (and ignore)? Which new apps and platform features should you embrace? And how do you build a social-first culture within your business? From social listening, social content co-creation and truly social community engagement to learning to give customers and creators the keys to co-creation, prepare for a moment of social-first clarity.
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