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Keshnee Kemp
Fun factLived in a backpackers so she could move to Sydney and work for free in magazines.

Deep Dive

Keshnee Kemp

Keshnee Kemp is a seasoned Australian media and content strategist with over a decade of experience in editorial leadership, digital innovation, and brand storytelling. She is the founder of August One, a consultancy specialising in employee-generated content (EGC) and data-driven social media strategies. Prior to this, she served as Head of Content at Woolworths Group, where she pioneered the company’s first people-led social strategy and launched its EGC program, empowering team members to authentically represent the brand online.

Kemp’s media career includes roles such as Editor of Cosmopolitan and WHO magazines, where she revitalised content to resonate with modern audiences. As Head of Video at Pacific Magazines, she established successful digital video units that significantly boosted engagement and revenue. She also held senior editorial positions at Bauer Media and Nine, overseeing editorial, digital strategy, and live production.

With a Bachelor of Journalism from Griffith University, Kemp is recognised for her innovative approach to content creation and her ability to adapt to evolving media landscapes. Her work continues to influence how brands connect with audiences through authentic and engaging content.

The details · SOS25

The power of employee generated content (and how to do it right)

FormatDeep Dive
DayWednesday 27 August
Time11.30AM to 12.30PM
RoomRVR2
RecapSOS25 archive

About the session

What is employee-generated content (EGC)? Why is it such a vital content stream if you want to cut through in today’s saturated social environment? And how can you create an EGC ecosystem that helps you connect authentically, nurture trust and deliver measurable results?

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