Deep Dive

Hannah Muirhead

Chapter

Hannah is an experienced head of brand strategy with over 20 years’ experience in the brand and advertising industry. Over the years she has led the brand and marketing efforts of some of Australia’s most trusted brands, including NRMA, Tourism Australia, Arnott’s, Woolworths, Bankwest, Tourism WA, and UWA.

Hannah has worked across multiple categories including fashion, finance, tourism, education, retail, healthcare, B2B, government and not-for-profits. She has won multiple awards for Effectiveness across Australia and the Asia Pacific region.

The details · SOS25

Metaphor muesli: breakfast of brand champions

Format	Deep Dive
Day	Wednesday 27 August
Time	9 to 10AM
Room	RVR1
Recap	SOS25 archive

About the session

In an era of performance marketing that demands immediate, trackable results, are we neglecting our most powerful selling tool? Put your metrics aside and discover Chapter’s brand muesli and how building your brand in 3-5 year cycles can unlock the performance you’re looking for.

Also in this session