Deep Dive · SOS26

Jamie Kho

Social Media Marketing Manager · Bankwest

Jamie Kho is the Social Media Marketing Manager at Bankwest, where he leads social strategy and execution, playing a key role in shaping Bankwest’s social approach during its digital transformation.

With more than 10 years’ experience across marketing, communications and social media, Jamie has worked across national campaigns, brand storytelling and digital engagement strategies. He’s passionate about helping brands connect with audiences and turning complex moments into clear, human conversations.

Alongside his industry work, Jamie also teaches marketing and business at universities across Perth, combining practical experience with academic insight and a passion for developing the next generation of marketers.

The details · SOS26

From bricks to browser

Format	Deep Dive
Day	Wednesday 26 August
Time	1.30 to 2.30PM
Room	RVR3
Recap	SOS26 archive

About the session

When Bankwest transformed from a full-service bank with almost 100 branches to a digital-only bank, there was friction. How did they use it to make social their customers’ ‘channel of choice’ and increase adoption, reduce resistance and build trust? Find out their secret to community-led change.

Also in this session