
Breakout Session
Geena Lamb
Team Lead, Social Media · Adelaide University
Geena Lamb is an award-winning social media specialist with extensive experience in higher education marketing.
She is passionate about helping large institutions communicate in a way that feels clear, authentic, and genuinely useful for their audiences. Currently leading social media for Adelaide University, Geena thrives at the intersection of strategy, content, and audience insight to build platforms that people actually want to follow.
Geena is particularly passionate about building strong social media strategy, frameworks, and processes that can scale within complex organisations, while navigating layers of approval and earning executive trust to create space for effective, consistent, and high-quality social media content.
The details · SOS26
Starting from zero: why we ditched 1 million followers
| Format | Breakout Session |
| Day | Tuesday 25 August |
| Time | 1.50 to 2.20PM |
| Room | RVR3 |
| Recap | SOS26 archive |
About the session
Starting a new social media presence is rare. Choosing to do it by walking away from more than one million existing followers is even rarer. Go behind the scenes of Adelaide University’s starting-from-scratch do-over, with practical takeaways about growth, community, and the value of a clean slate.
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