Deep Dive
Matt Lawton
Chief Marketing Officer · Five by Five
Matt has led agencies in the UK, US and Australia over a 30 year career. His introduction to social media began in the early 2000’s working with Panasonic and IBM in managing forums and Flickr campaigns. In leading his agency, Five by Five, Matt has developed social strategy for Lenovo, Riot Games, Voice Referendum and nbn.
He’s spoken on a range of topics at SXSW and Cairns Crocodiles and provides thought leadership for the suite of agencies held within the Lawton Communications Group.
The details · SOS26
Don’t get mad, get even
| Format | Deep Dive |
| Day | Wednesday 26 August |
| Time | 1.30 to 2.30PM |
| Room | RVR1 |
| Recap | SOS26 archive |
About the session
From the algorithmic anarchy of divisive LinkedIn experiments to understanding how creators are engaged and deployed, take a meandering journey through social media's cultural, technical and operational friction points. And discover how to fight back with human logic, fallibility and creativity.
Matt Lawton on stage · SOS26
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