The archive

SOS22.

What’s your MVP?

Perfect your strategy and master new tactics. Slam-dunk your execution and convert your goals. Find your niche and dominate the market.

Speakers included Vincenzo Landino, Adam Ferrier, Jennie Sager, David Ray, Tim Duggan and Meg Coffey.

Over 600 delegates joined on 23 & 24 August for two days of keynotes, discussions and brainstorms analysing the latest trends, techniques and real-world case studies.

At a glance

Theme	MVP
Speakers	Meet them
Program	Two days
Photos	See them
Film	Watch it
Podcast	The Marketer’s Most Valuable Perspective
News	Read
Edition	Fifth

On film

The recap film.

The speakers

Who spoke at SOS22.

Patrick Ashforth
Breakout Session
Hayley Boneham
Bonfire
Breakout Session
Dan Bradley
Principals
Workshop
Carmen Braidwood
Workshop
Casey Bryan
Grand Cru Digital
Meg Coffey
Thom Davidson
Shot by Thom
Workshop
Smiljka Dimitrijevic
Workshop
Mike Drysdale
Dear Storyteller
Workshop
Tim Duggan
Keynote
Adam Ferrier
Thinkerbell
Keynote
Robbie Figg
Workshop
Brianne Fleming
University of Florida
Cory Gale
Tourism Western Australia
Breakout Session
David Gardiner
DGPR
Breakout Session
Susannah George
Urban List
Breakout Session
Kyra Goodman
Sked Social
Workshop
Marque Kabbaz
303 MullenLowe
Workshop
Vincenzo Landino
Aftermarq
Keynote
Johari Lanng
Bonfire
Workshop
Holly Ludeman
Livestock Collective
Breakout Session
Andrés López-Varela
Workshop
Aaron Matthews
Original Audio
Workshop
Erika McInerney
Mac&Ernie
Workshop
Myles Pollard
Workshop
David Ray
Reddit
Keynote
Dr Kate Raynes-Goldie
Workshop
Jennie Sager
Nextdoor
Keynote
Jon-Stephen Stansel
David Stewart
Jackson Macdonald
Workshop
Jayde Taylor
Denada
Breakout Session
Youngbloods
Breakout Session

The program

Session by session.

Tuesday 23 August

9.40 to 10.20AM

International keynote · USA

Keynote with Vincenzo Landino

Vincenzo Landino

10.25 to 11.05AM

Keynote

Keynote with Adam Ferrier

Adam Ferrier

11.10AM to 12PM

Keynote

Build your community one customer at a time

Jennie Sager

1.10 to 1.40PM

RVR1

Personality, pivoting and the pandemic

Patrick Ashforth

RVR2

Social and PR: let’s get it on

David Gardiner

RVR3

Product, price, promotion or place: which is the most valuable P?

Youngbloods

1.55 to 2.25PM

RVR1

Session with Jayde Taylor

Jayde Taylor

RVR2

Navigating through a carpet of wildflowers

Cory Gale

RVR3

Using social and stories to win back hearts and minds

Holly Ludeman

2.40 to 3.10PM

RVR1

Marketing for marketers

Hayley Boneham

RVR2

How we built Australia’s independent media brand of the year

Susannah George

3.50 to 4.30PM

Keynote

Keynote with David Ray

David Ray

4.35 to 5.10PM

Keynote

How to come up with killer ideas

Tim Duggan

Wednesday 24 August

9 to 10AM

RVR1

Cut through the digital noise

Aaron Matthews

RVR2

Session with Carmen Braidwood

Carmen Braidwood

RVR3

Personal performance & stress optimisation

Robbie Figg

10.15 to 11.15AM

RVR1

From analytics to online experiences customers love

Johari Lanng

RVR2

The art of keeping a clear head and thinking creatively on your feet

Myles Pollard

RVR3

Capture shots that convert customers

Thom Davidson

11.30AM to 12.30PM

RVR1

Session with David Stewart

David Stewart

RVR2

Session with Andrés López-Varela

Andrés López-Varela

RVR3

Ignite your curiosity through play

Dr Kate Raynes-Goldie

1.40 to 2.40PM

RVR1

Content smash: create consistent (and consistently good) content

Erika McInerney

RVR2

Session with Mike Drysdale

Mike Drysdale

RVR3

Design for trust

Dan Bradley

2.55 to 3.55PM

RVR1

Designing for impact

Marque Kabbaz, Smiljka Dimitrijevic

RVR2

Get reely good at short-form video

Kyra Goodman

Photos

Were you snapped at #StateofSocial22?

Photos by Shot by Thom and Lanie Sims Photography.

Every edition

Every edition, one place.

SOS26Friction

SOS25Refresh

SOS24Alchemy

SOS23Signals

SOS22MVP

SOS21Chaos

SOS20Think. Imagine. Create.

SOS19Where to from here?

SOS18Influence. Behaviour. Innovation.

State of Social ’27

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