
International keynote · SOS21
Zoe Scaman
Bodacious
Zoe is the founder of UK-based strategy studio, Bodacious.
She’s a bit of a Swiss army knife having worked in a variety of fields; brand planning, entertainment strategy, digital communications, new product development, business strategy and innovation.
And she’s done it on opposite sides of the world, quite literally, in Sydney, London, New York and even Ethiopia.
She’s worked at ground-breaking creative agencies; such as Naked Communications and Droga5. Best-in-class film companies, like Ridley Scott Creative Group and forward-thinking innovative consultancies; such as Undercurrent, London Strategy Unit and The Upside.
Her client list includes some of the biggest brands out there – adidas, Nike, Google, EA Games, PUBG, Unilever, Coca Cola and The NBA.
The details · SOS21
The new fandom formula (and how it’s about to change everything)
| Format | Keynote |
| Day | Tuesday 24 August |
| Time | 3.45 to 4.25PM |
| Recap | SOS21 archive |

Phones up, notes out.
SOS26 · Optus Stadium, Perth
More from SOS21
On the same stage.
Meg Coffey
Garry Dean
Nova 93.7
Workshop
Gabe Mach
Bonfire
Workshop
Michael Wretham
Match & Wood
Breakout Session




