
Keynote · SOS23
Edwin Smith
The Social Sandwich
Edwin’s spent the last 11 years working in social media. He’s led the strategy for the biggest shows on TV – think Survivor, The Voice, I’m A Celebrity Get Me Out Of Here, Love Island, 10 Sport and many more.
Nowadays, Edwin specialises in organic social media for businesses, having worked with over 300 businesses in the last 4 years.
Edwin’s claim to fame is that B-grade Aussie celebrities sometimes like his Instagram photos and he has the largest collection of party shirts in Australia.*
*Don’t fact check this.
The details · SOS23
The state of organic social media in 2023 (and how vastly different it is from 3 years ago)
| Format | Keynote |
| Day | Tuesday 22 August |
| Time | 10.30 to 11.10AM |
| Recap | SOS23 archive |
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