
Workshop · SOS23
Nathan Jones
Mood Institute
Nathan Jones is an emotion researcher, TEDx speaker, and director of the Mood Institute.
Formerly one of Australia’s most prominent voiceover artists, Nathan was the guy who told you “the burgers are better at Hungry Jack’s” and helped shape the brand identities of Nickelodeon, MTV, and Channel Eleven.
After winning the Australian eChallenge Social Entrepreneurship Award in 2019, Nathan has been commercialising his research through a PhD in Emotion Science at the University of Adelaide. He has presented his findings at the World Congress on Positive Psychology, Mumbrella360, the QUT Leadership Coaching Conference, and the University of Southern California. His insights have also been featured in the Sydney Morning Herald, The Daily Telegraph, Sky News Breakfast, ABC Radio, and The Age.
Currently, Nathan is sharing his innovative approach to emotional well-being through organisational training and one-on-one coaching.
The details · SOS23
The colour code: unlocking the emotion of your brand
| Format | Workshop |
| Day | Wednesday 23 August |
| Time | 2.45 to 3.45PM |
| Room | RVR3 |
| Recap | SOS23 archive |
About the session
Capturing your customer’s attention is one thing, but how about capturing their psyche? Prepare for “The Colour Code: Unlocking the Emotion of Your Brand,” an immersive session that will revolutionise your perspective on the interplay between colour and emotion.

Phones up, notes out.
SOS26 · Optus Stadium, Perth
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