Since 2018
Built differently.
The ambition has never changed: make marketers better at what they do. Not louder. Not busier. Better. Nine editions in, SOS27 is the tenth.
State of Social ’27
| Dates | 24 & 25 AUGUST 2027 |
| Venue | OPTUS STADIUM, PERTH |
| Day one | KEYNOTES AND BREAKOUT SESSIONS |
| Day two | DEEP DIVES |
| EDITION | TENTH |
Day one
Keynotes and Breakout Sessions.
Keynotes on the main stage, then your choice of Breakout Sessions. Every speaker has done the work in the last twelve months and shows how it went.
Day two
Deep Dives.
Your choice of Deep Dives: sixty minutes each on strategy, creativity or technology, with time for your questions.
Why it exists
Why does State of Social exist?
Because too many conferences sell inspiration and send people home with a notebook they never open.
State of Social grew out of #SMPerth, Western Australia’s first dedicated social media community, which Meg Coffey founded in 2013. In 2018 that community became a conference with one job: raise the standard of social and digital marketing in Australia.
It still runs on the belief Meg started it with. Strong marketing comes from informed decisions, tested ideas, and the willingness to sit in discomfort long enough to get it right.
Who it’s for
Who is State of Social for?
State of Social is for marketers who feel the pressure and don’t shy away from it.
For people judged on outcomes, not output. For teams working through change, scrutiny and expectation. For anyone who’d rather hear what went wrong than another success story.
Looking for shortcuts? There aren’t any here. Ready to be challenged? Good.
“Overall it was just a great prompt to get out of a ‘creative rut’ and start finding ways to seek inspiration and apply more creativity to my work.”
SOS24 | Delegate
On the record
Awards and trademarks.
Awards
| Content Marketing Awards: Best Event Content Marketing Strategy | 2024 finalist |
| Best Achievement in Event Marketing or Communication | 2025 national nominee |
| Australian Event Awards: Best Congress or Conference 500 Delegates or Over | 2025 state nominee |
| Australian Event Awards: Best Congress or Conference 500 Delegates or Over | 2024 state nominee |
| Australian Event Awards: Best Congress or Conference 500 Delegates or Over | 2022 state nominee |
Registered trademark
| Australia · 2057279 | 12 DEC 2019 |
| United Kingdom · UK00003915284 | 29 SEP 2023 |
| European Union · 018879439 | 6 JAN 2024 |
| United States · 98051129 | 21 JAN 2025 |
State of Social ’27