The archive

SOS21.

Tame the chaos.

How do you find the silver lining in the dark cloud of a global pandemic? How do you open the door to new opportunities when your best-laid plans go out the window? How do you clean up when Facebook throws its toys out of the pram? Delegates found out at SOS21.

Two days of killer keynotes, discussions and breakout brainstorms analysing the latest trends, techniques and real-world case studies to help you plan, create and convert, no matter what the world throws at you.

Rub shoulders, butt heads, swap notes and share a barista-brewed coffee with the brightest minds in the business.

Speakers included Adrian Molina, Rachel Corbett, Suzie Shaw, Zoe Scaman, Rae Johnston, Smiljka Dimitrijevic, David Gardiner, Carol McCracken, Anne Shea, Dave Stewart, Barry Walker, Michael Wretham, Carmen Braidwood, Garry Dean, Mike Drysdale, Zach Kangelaris, Andrés López-Varela, Gabe Mach, Kim McKay & Martin Lane, Scott Sanders & Ben de Jonge, Kristine Hodgson, Andy Wright & Chris Freel, Christina Garnett, and Alexa Heinrich.

At a glance

ThemeChaos
SpeakersMeet them
ProgramTwo days
PhotosSee them
FilmWatch it
NewsRead
EditionFourth

On film

The recap film.

Play film: State of Social '21

The speakers

Who spoke at SOS21.

The program

Session by session.

Tuesday 24 August

10 to 10.45AM

International keynote

Keynote with Adrian Molina

Adrian Molina

10.50 to 11.35AM

Keynote

Taking the hard work out of making your digital content work harder

Rachel Corbett

11.40AM to 12.25PM

Keynote

WTFuture: 7 big trends shaping the future of social

Suzie Shaw

1.30 to 2PM

RVR1

Strategy v tactics: defining the real business problem

Barry Walker

RVR2

Deepfaked: sowing chaos in privacy and the erosion of trust

David Stewart

RVR3

Willie Creek Pearls with Carol McCracken

Carol McCracken

2.05 to 2.35PM

RVR1

Dissecting the creative brief

Smiljka Dimitrijevic

RVR2

The business of cannabis

Martin Lane

RVR3

One upping the status quo

Anne Shea

2.40 to 3.10PM

RVR1

Closing the loop: understanding the effectiveness of your campaigns

Michael Wretham

RVR2

Creating a cohesive plan: how PR and social are the best of friends

David Gardiner

3.45 to 4.25PM

International keynote

The new fandom formula (and how it’s about to change everything)

Zoe Scaman

4.25 to 5PM

Keynote

Science, technology and where it’s all going

Rae Johnston

Wednesday 25 August

9.30 to 10.30AM

RVR1

Guest Experience Map (GEM) masterclass

Kim McKay

RVR2

Podcasting 101: listen up for the podcasting lowdown

Zach Kangelaris

RVR3

Confidence on camera with Carmen Braidwood

Carmen Braidwood

10.45 to 11.45AM

RVR1

Strategy with Bethanie Blanchard

Bethanie Blanchard

RVR2

IP for social media managers

Kristine Hodgson

RVR3

The content journey creation workshop

Andrés López-Varela

1 to 2PM

RVR1

Building brand equity through branded entertainment

Mike Drysdale

RVR2

Whose responsibility is our mental health?

Andy Wright, Chris Freel

RVR3

Ecommerce with The Cut

Scott Sanders, Ben de Jonge

2.15 to 3.15PM

RVR1

SEO with Bonfire

RVR2

Ear candy: the art of sweeter communication

Garry Dean

Photos

Were you snapped at #StateofSocial21?

More photos on Facebook and Instagram.

  • ADRIAN MOLINA AT SOS21
  • State of Social '21

Photos by Shot by Thom and Lanie Sims Photography.

Every edition

Every edition, one place.

Barry Winmar at SOS26

SOS26Friction

SOS25Refresh

SOS24Alchemy

SOS23Signals

State of Social '22

SOS22MVP

SOS21Chaos

SOS20Think. Imagine. Create.

SOS19Where to from here?

SOS18Influence. Behaviour. Innovation.

State of Social ’27

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