Our community
Who will you meet at State of Social ‘26: Friction?
The State of Social community is like family. A big, like-minded, caffeine-infused family.
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Why friction is exactly what your digital marketing strategy needs
When digital marketers sit down to build a 12-month marketing strategy, it’s natural to want to smooth out friction points. But your friction points hold the key to big strategic changes and success.
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Our community
SOS26: you’re going to need a bigger notebook.
You go to a certain marketing conference (naming no names). You listen, take notes, perhaps nod off towards the end of the day. Then, you go back to the office. What do you take with you?
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Good friction vs bad friction: the questions every marketer needs to answer.
Some marketing friction is doing exactly what it’s supposed to – slowing the right people down at the right moment to maximise your marketing ROI. But how do you tell the good from the bad?
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Announcements
Reddit: priceless goldmine or costly rabbit hole? Find out with Quiip at SOS26.
Quiip’s Larah Kennedy and Kelly McParlane are demystifying Reddit at SOS26.
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Delegate resources
What will you learn at SOS26? All the things.
Will State of Social ’26 be different to previous years? Of course! Will it be packed with the most unexpected lessons and prescient takeaways? Too right. Only one thing’s certain: we’re going to learn A LOT.
