SOS20 speakers.

In a year defined by disruption and uncertainty, the focus returned to the fundamentals. Rather than chasing tools or tactics, this program centred on the core capabilities that matter most when everything changes.

Speakers challenged delegates to think strategically, imagine new possibilities, and create work that genuinely resonated with audiences living through unprecedented circumstances. The result was a reminder that creativity, clarity, and human connection remain the most powerful assets a marketer can have, regardless of the environment.