The archive

SOS20.

Think. Imagine. Create.

Everything had to be rethought, reimagined and recreated. SOS20 went Covid-safe at Optus Stadium on 24 & 25 November 2020, and the focus went back to fundamentals: strategic thinking, imagination and creativity that means something.

Speakers included Tom Goodwin, Kate Walsh, Lauren Quaintance, Matthew Kobach, Fabienne Sharbanee, Youngbloods WA, Seva Mozhaev, Jenn Herman and Justin Dry.

At a glance

ThemeThink. Imagine. Create.
SpeakersMeet them
ProgramTwo days
PhotosSee them
FilmWatch it
NewsRead
PhotographerShot by Thom
EditionThird

On film

The recap film.

The speakers

Who spoke at SOS20.

The program

Session by session.

Tuesday 24 November

9.15 to 10AM

International keynote

Start thinking

Tom Goodwin

10 to 10.40AM

Keynote

Riverside chat

Kate Walsh, Meg Coffey

10.40 to 11.25AM

Keynote

Getting real: the authenticity revolution

Lauren Quaintance

11.25AM to 12PM

Panel

Big ideas thought panel

1.05 to 1.45PM

International keynote

Effective content, smarter strategies

Matthew Kobach

1.45 to 2.20PM

Keynote

The legalities of social

Fabienne Sharbanee

2.20 to 2.55PM

Panel

The great debate, powered by WA Youngbloods

3.30 to 4PM

International keynote

Instagram: the more you know

Jenn Herman

4 to 4.35PM

Keynote

Telling your story on TikTok

Seva Mozhaev

4.35 to 5.15PM

Keynote

Leadership and culture

Justin Dry

Wednesday 25 November

9.30AM to 12PM

Workshop

Rethink digital: smarter, sharper and savvier campaigns

Gabe Mach

Workshop

Think, imagine, and create a plan for Dogs’ Refuge Home

Meg Coffey

1 to 3.30PM

Workshop

Creativity in social media: fire up your imagination

Gavin Carver

Workshop

Tell better stories with less effort

Meg Coffey

Photos

Were you snapped at #StateofSocial20?

Photos by Shot by Thom.

Every edition

Every edition, one place.

Barry Winmar at SOS26

SOS26Friction

SOS25Refresh

SOS24Alchemy

SOS23Signals

State of Social '22

SOS22MVP

SOS21Chaos

SOS20Think. Imagine. Create.

SOS19Where to from here?

SOS18Influence. Behaviour. Innovation.

State of Social ’27

Be in the next one.