The archive

SOS22.

From becoming the Most Valuable Player to fast-tracking projects with a Minimum Viable Product mindset, getting your MVP on means maximum points on the board with minimum effort.

At a glance

Theme	MVP
Speakers	SEE THEM ALL
News	READ
Podcast	The Marketer’s Most Valuable Perspective
Photographer	SHOT BY THOM AND LANIE SIMS PHOTOGRAPHY
EDITION	FIFTH

On this page

Recap Film Speakers Program Photos Podcast

The recap

What’s your MVP?

Perfect your strategy and master new tactics. Slam-dunk your execution and convert your goals. Find your niche and dominate the market.

Speakers included Vincenzo Landino, Adam Ferrier, Jennie Sager, David Ray, Tim Duggan and Meg Coffey.

Over 600 delegates joined on 23 & 24 August for two days of keynotes, discussions and brainstorms analysing the latest trends, techniques and real-world case studies.

On film

The recap film.

The speakers

Who spoke at SOS22.

The program

Session by session.

Tuesday 23 Wednesday 24

Tuesday 23 August

9.40 to 10.20AM

International keynote · USA

Keynote with Vincenzo Landino

Vincenzo Landino

10.25 to 11.05AM

Keynote

Keynote with Adam Ferrier

11.10AM to 12PM

Keynote

Build your community one customer at a time

1.10 to 1.40PM

RVR1

Personality, pivoting and the pandemic

Patrick Ashforth

RVR2

Social and PR: let’s get it on

RVR3

Product, price, promotion or place: which is the most valuable P?

1.55 to 2.25PM

RVR1

Session with Jayde Taylor

RVR2

Navigating through a carpet of wildflowers

RVR3

Using social and stories to win back hearts and minds

2.40 to 3.10PM

RVR1

Marketing for marketers

RVR2

How we built Australia’s independent media brand of the year

Susannah George

3.50 to 4.30PM

Keynote

Keynote with David Ray

4.35 to 5.10PM

Keynote

How to come up with killer ideas

Wednesday 24 August

9 to 10AM

RVR1

Cut through the digital noise

RVR2

Session with Carmen Braidwood

Carmen Braidwood

RVR3

Personal performance & stress optimisation

10.15 to 11.15AM

RVR1

From analytics to online experiences customers love

RVR2

The art of keeping a clear head and thinking creatively on your feet

RVR3

Capture shots that convert customers

11.30AM to 12.30PM

RVR1

Session with David Stewart

RVR2

Session with Andrés López-Varela

Andrés López-Varela

RVR3

Ignite your curiosity through play

Dr Kate Raynes-Goldie

1.40 to 2.40PM

RVR1

Content smash: create consistent (and consistently good) content

Erika McInerney

RVR2

Session with Mike Drysdale

RVR3

Design for trust

2.55 to 3.55PM

RVR1

Designing for impact

Marque Kabbaz, Smiljka Dimitrijevic

RVR2

Get reely good at short-form video

Photos

Were you snapped at #StateofSocial22?

Photos by Shot by Thom and Lanie Sims Photography.

Every edition

Every edition, one place.

Barry Winmar at SOS26

SOS26Friction

SOS25Refresh

SOS24Alchemy

SOS23Signals

State of Social '22

SOS21Chaos

SOS20Think. Imagine. Create.

SOS19Where to from here?

SOS18Influence. Behaviour. Innovation.

State of Social ’27

Be in the next one.

Join the waitlist