Past speakers
State of Social ’22 focused on what genuinely delivered value. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, cutting through noise to highlight what mattered most.
At a glance
| Theme | MVP |
| Edition | Fifth |
| Speakers | 32 |
2022
2022
2022
2022
2021 · 2022
2022
Every year since 2018
2022
2021 to 2023
2020 to 2022
2022 · 2025 · 2026
2018 · 2022
2022 · 2026
2022
2022
2021 · 2022
2022
2022 · 2023
2022
2022 · 2023
2022
2021 to 2023
2022 · 2023 · 2025
2022
2022
2022
2022
2022
2022
2019 · 2021 to 2026
2022
2022
The theme
This year centred on value. Both how it is created and how it is measured. MVP explored the dual meaning of being the Most Valuable Player inside an organisation, while also embracing a Minimum Viable Product mindset to move faster, test ideas earlier, and learn in real time.
Speakers shared how focusing on progress over perfection leads to smarter launches, better decision-making, and more resilient marketing teams. The takeaway was clear. Impact does not come from doing more, but from doing what matters most.
9.40am
10.25am
11.10am
1.10pm
1.10pm
1.10pm
Breakout Session
30 min · River View Room 3
Ad Council
1.55pm
1.55pm
1.55pm
2.40pm
2.40pm
3.50pm
4.35pm
9am
9am
9am
Workshop
60 min · River View Room 3
Happiness Co
10.15am
10.15am
10.15am
11.30am
11.30am
11.30am
1.40pm
1.40pm
1.40pm
2.55pm
Workshop
60 min · River View Room 1
Session with Marque Kabbaz and Smiljka Dimitrijevic
2.55pm