Workshop · SOS23

Bob Connelly

Director of Generative AI, design and motion · Now We Collide

A hands on multi-disciplinary creative, with over twenty years experience, working in design, brand, content, film and generative AI. Over this period Bob has worked in Sydney, Melbourne, Los Angeles, Beijing, Berlin, Hong Kong, New York and San Francisco with some of the top creative and post production houses.

With a passion for graphic, illustration and AI his craft in storytelling is always conceptual eye-bending entertainment.

Together Ryan and Bob have created Collide-AI, a division of Now We Collide that focusses on the development and production of Generative AI solutions for brands.

The details · SOS23

Threats and thrills of AI in marketing

Format	Workshop
Day	Wednesday 23 August
Time	1.30 to 2.30PM
Room	RVR2
Recap	SOS23 archive

About the session

As Chief Creative Officer and Director of Design and Gen.AI at groundbreaking creative agency Now We Collide, Ryan Bodger and Bob Connelly are masters of embracing tech and harnessing innovation to supercharge every facet of marketing. In their thrilling workshop, Ryan will bring you up to date and down to earth with a short history of AI that covers how AI models work and how brands and marketers are using them (and training their own to avoid copyright issues). Then, Bob will provide an intro to AI image and video generation and a live demo. And you’ll leave with practical tips to help you harness AI in your digital marketing day-to-day.

Also in this session