Breakout Session · SOS26
Justin Beavis.
Paid Performance Media Lead · AFL - Australian Football League
Justin Beavis spent the early stages of his career working at various independent digital agencies across Perth, learning his trade and developing specialisation in performance media and digital strategy across a broad portfolio of clients.
In 2024 he made the move over east to lead performance media strategy and implementation for the Australian Football League. Day to day, he leads performance media across campaigns for AFL, AFLW, Game Development and uses his experience to mentor and develop junior digital marketing staff at various AFL clubs.
Fresh off being named #2 In the Ministry of Sport’s countdown for Young Guns in the business of sport, Justin comes to State of Social prepared to share on the importance of agility in campaigns in an ever-changing context.
Their latest session
Pull the Lever
| Format | Breakout Session |
| Time | 1.50-2.20PM |
| Edition | SOS26 |
About the session
Friction can derail even the most solid briefs. But it isn’t the end of the world. It’s the start of an even better strategy and solution, as long as you don’t panic and grasp at straws. Instead, be agile and ready to pull the levers that will turn that friction into exciting new opportunities.
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