Breakout Session
Steph Edwards
Head of Social Content & Creative · WiredCo
Steph Edwards is the Head of Social Content & Creative at WiredCo., an award-winning brandformance agency where she leads mischievous, scroll-stopping social for some of Australia’s top FMCG, QSR, Telxo and Fashion brands. Steph lives and breathes social and has a sharp eye for what makes content resonate. With a passion for platform-native creativity and a pulse on culture, she’s built a career developing stand out socials strategies that help brands show up authentically, memorably, and mischievously.
Over the last 10 years working in the social space, Steph has had the chance to work with clients such as Kraft, Heinz, Chatime, Pizza Hut, Indeed, The Iconic and Mutti.
The details · SOS25
Virality is a one-night stand. Consistency is marriage
| Format | Breakout Session |
| Day | Tuesday 26 August |
| Time | 2.30 to 3PM |
| Room | RVR3 |
| Recap | SOS25 archive |
About the session
Stop chasing fleeting trends, build consistent social they’ll remember in the morning. Unlock the power of repetition to train both the algorithm and your audience to recognise, recall and respond positively to your brand. Discover how consistency in style, tone and format hardwires your brand into people’s mental shortcuts and memories, as well as their hearts.
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