Breakout Session · SOS25

Tanya Waite

Director of PR · Mainstay Media

A former News Corp journalist turned communications strategist, Tanya brings two decades of experience crafting stories that cut through.

With a background in general news, court reporting, and education, she knows how to find the angle and engage readers. Since shifting to PR in 2006, she’s led campaigns for ASX-listed companies, property giants, and universities, blending journalistic integrity with traditional and new media strategies. Tanya specialises in human-first storytelling that resonates with media, audiences, and algorithms, helping brands stay visible, credible, and connected in an ever-evolving landscape.

The details · SOS25

Like a journo: make it through the (digital) wilderness being anti-AI, for AI

Format	Breakout Session
Day	Tuesday 26 August
Time	1.10 to 1.40PM
Room	RVR1
Recap	SOS25 archive

About the session

How can brands stand out in a sea of AI content? By thinking like journalists. Get the inside story on powerful, human-centered content strategies. Learn how to create share-worthy narratives, using your creativity and AI-driven tools to cut through, connect and build trust, authority and community.

Also in this session