
Deep Dive · SOS25
Liana Rossi
Liana Rossi is a surprisingly professional creative consultant.
Based in Sydney, Australia. An irreverent human, but serious about the work. Specialising in community, culture and earned attention, she (live, laugh) loves social media. Over the past decade plus; she’s been in the weeds and on the tools for brands like Mona, Spotify, Snapchat, Samsung and others that don’t start with an S.
Full of opinions—like any grown up debate-club theatre kid—she’s appeared at State of Social, SXSW, The Design Conference and is a regular panelist on ABC’s Gruen.Â
The details · SOS25
Trending isn’t trendy
| Format | Deep Dive |
| Day | Wednesday 27 August |
| Time | 2.45 to 3.45PM |
| Room | RVR2 |
| Recap | SOS25 archive |
About the session
Some businesses aren't built to jump on trends. Some trends kinda suck. And sometimes it’s just better to avoid the latest one. Discover whether the trend is your brand’s friend in this thought-provoking dive into the cultural zeitgeist and the place of brands and content creation within it.
Previous appearances

Phones up, notes out.
SOS26 · Optus Stadium, Perth
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