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Liana Rossi
Liana Rossi, SOS25

Deep Dive · SOS25

Liana Rossi

Liana Rossi is a surprisingly professional creative consultant.

Based in Sydney, Australia. An irreverent human, but serious about the work. Specialising in community, culture and earned attention, she (live, laugh) loves social media. Over the past decade plus; she’s been in the weeds and on the tools for brands like Mona, Spotify, Snapchat, Samsung and others that don’t start with an S.

Full of opinions—like any grown up debate-club theatre kid—she’s appeared at State of Social, SXSW, The Design Conference and is a regular panelist on ABC’s Gruen. 

The details · SOS25

Trending isn’t trendy

FormatDeep Dive
DayWednesday 27 August
Time2.45 to 3.45PM
RoomRVR2
RecapSOS25 archive

About the session

Some businesses aren't built to jump on trends. Some trends kinda suck. And sometimes it’s just better to avoid the latest one. Discover whether the trend is your brand’s friend in this thought-provoking dive into the cultural zeitgeist and the place of brands and content creation within it.

Previous appearances

SOS23 · Why subcultures surprise meKeynote
Audience laughing at tables

Phones up, notes out.

SOS26 · Optus Stadium, Perth

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