SOS21

Tame the chaos.

How do you find the silver lining in a global pandemic, or clean up when Facebook throws its toys out of the pram? SOS21 spent two days on exactly that: keynotes, discussions and breakout brainstorms on the trends, techniques and real case studies that help you plan, create and convert, whatever the year throws at you. Delegates voted Zoe Scaman their day one favourite and Mike Drysdale their day two favourite.

ThemeChaos
SpeakersMeet them
ProgramTwo days
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FilmWatch it
InsightsRead them
EditionFourth

On film

Previously on State of Social.

The speakers

Who spoke at SOS21.

The program

Session by session.

Tuesday 24 August

10 to 10.45am

Keynote

Tame the chaos

Adrian Molina

10.50 to 11.35am

Keynote

Taking the hard work out of making your digital content work harder

Rachel Corbett

11.40am to 12.25pm

Keynote

WTFuture: 7 big trends shaping the future of social

Suzie Shaw

1.30 to 2pm

Breakout Sessions · Your choice of three

RVR1

Strategy v tactics: defining the real business problem

Barry Walker

RVR2

Deepfaked: sowing chaos in privacy and the erosion of trust

David Stewart

RVR3

Finding your point of difference

Carol McCracken

2.05 to 2.35pm

Breakout Sessions · Your choice of three

RVR1

Dissecting the creative brief

Smiljka Dimitrijevic

RVR2

The business of cannabis

Martin Lane

RVR3

One upping the status quo

Anne Shea

2.40 to 3.10pm

Breakout Sessions · Your choice of two

RVR1

Closing the loop: understanding the effectiveness of your campaigns

Michael Wretham

RVR2

Creating a cohesive plan: how PR and social are the best of friends

David Gardiner

3.45 to 4.25pm

Keynote

The new fandom formula (and how it’s about to change everything)

Zoe Scaman

4.25 to 5pm

Keynote

Science, technology and where it’s all going

Rae Johnston

Wednesday 25 August

9.30 to 10.30am

Your choice of three

RVR1

Guest experience map (GEM) masterclass

Kim McKay

RVR2

Podcasting 101: listen up for the podcasting lowdown

Zach Kangelaris

RVR3

Confidence on camera

Carmen Braidwood

10.45 to 11.45am

Your choice of three

RVR1

Strategy & chaos

Bethanie Blanchard

RVR2

IP for social media managers

Kristine Hodgson

RVR3

The cumulative effect: how content journeys highlight the value of content in conversions

Andrés López-Varela

1 to 2pm

Your choice of three

RVR1

Building brand equity through branded entertainment

Mike Drysdale

RVR2

Whose responsibility is our mental health?

Andy Wright, Chris Freel

RVR3

Ecommerce engagement & conversion workshop

Scott Sanders, Ben de Jonge

2.15 to 3.15pm

Your choice of two

RVR1

Data-driven marketing

Gabe Mach

RVR2

Ear candy: the art of sweeter communication

Garry Dean

Virtual sessions

Virtual

The audio revolution

Meg Coffey

More sessions

The importance of building community

Christina Garnett

Accessible social

Alexa Heinrich

Photos by Shot by Thom and Lanie Sims Photography

Find yourself at #StateofSocial21.

More photos on Facebook and Instagram.

Choose your era.

Delegate with a backpack smiles at the rail above the Optus Stadium seats, State of Social ’26

SOS26Friction

Delegates walk the corridor to River View Room 2, State of Social ’25

SOS25Refresh

Delegates listen to a session at their tables, State of Social ’24

SOS24Alchemy

Four delegates with drinks and lanyards smile for the camera, State of Social ’23

SOS23Signals

State of Social ’22

SOS22MVP

Four delegates pose in front of the State of Social backdrop, State of Social ’21

SOS21Chaos

Lanyards and name badges laid out for registration, State of Social ’20

SOS20Think. Imagine. Create.

Three delegates in front of the State of Social backdrop, State of Social ’19

SOS19Where to from here?

Round tables set in the function room with the river outside, State of Social ’18

SOS18Influence. Behaviour. Innovation.

State of Social ’27

Get in the photos for year ten.

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