The archive

SOS22

What’s your MVP?

What’s your MVP? Over 600 delegates joined on 23 & 24 August for two days of keynotes, discussions and brainstorms. The brief: perfect the strategy, master the tactics, nail the execution and own your niche. Adam Ferrier, Jennie Sager, Tim Duggan and David Ray took the main stage, and one delegate went home to plan audio ads on Spotify. Delegates voted Vincenzo Landino their day one favourite and Andrés López-Varela their day two favourite.

At a glance

ThemeMVP
SpeakersMeet them
ProgramTwo days
PhotosSee them
FilmWatch it
PodcastThe Marketer’s Most Valuable Perspective
NewsRead
EditionFifth

On film

Previously on State of Social.

The speakers

Who spoke at SOS22.

The program

Session by session.

Tuesday 23 August

Remarks

Opening remarks

Meg Coffey

9.40 to 10.20AM

International keynote · USA

Keynote with Vincenzo Landino

Vincenzo Landino

10.25 to 11.05AM

Keynote

Measured magic

Adam Ferrier

11.10AM to 12PM

Keynote

Build your community one customer at a time

Jennie Sager

1.10 to 1.40PM

Breakout Sessions · Your choice of three

RVR1

Personality, pivoting and the pandemic

Patrick Ashforth

RVR2

Social and PR: let’s get it on

David Gardiner

RVR3

Product, price, promotion or place: which is the most valuable P?

Youngbloods WA

1.55 to 2.25PM

Breakout Sessions · Your choice of three

RVR1

The Denada story

Jayde Taylor

RVR2

Navigating through a carpet of wildflowers

Cory Gale

RVR3

Using social and stories to win back hearts and minds

Holly Ludeman

2.40 to 3.10PM

Breakout Sessions · Your choice of two

RVR1

Marketing for marketers

Hayley Boneham

RVR2

How we built Australia’s independent media brand of the year

Susannah George

3.50 to 4.30PM

Keynote

Why do you need to go from ‘me’ to ‘we’?

David Ray

4.35 to 5.10PM

Keynote

How to come up with killer ideas

Tim Duggan

Wednesday 24 August

9 to 10AM

Your choice of three

RVR1

Cut through the digital noise

Aaron Matthews

RVR2

How to plan on camera content that will actually grow your brand and make you money

Carmen Braidwood

RVR3

Personal performance & stress optimisation

Robbie Figg

10.15 to 11.15AM

Your choice of three

RVR1

From analytics to online experiences customers love

Johari Lanng

RVR2

The art of keeping a clear head and thinking creatively on your feet

Myles Pollard

RVR3

Capture shots that convert customers

Thom Davidson

11.30AM to 12.30PM

Your choice of three

RVR1

The lost art of keeping a (business) secret

David Stewart

RVR2

Maximum volume possible: the new MVP

Andrés López-Varela

RVR3

Ignite your curiosity through play

Dr Kate Raynes-Goldie

1.40 to 2.40PM

Your choice of three

RVR1

Content smash: create consistent (and consistently good) content

Erika McInerney

RVR2

Branded entertainment and gamification in marketing

Mike Drysdale

RVR3

Design for trust

Dan Bradley

2.55 to 3.55PM

Your choice of two

RVR1

Designing for impact

Marque Kabbaz, Smiljka Dimitrijevic

RVR2

Get reely good at short-form video

Kyra Goodman

Virtual sessions

Virtual

Online only

Mastering Google Business Profile optimisation

Casey Bryan

International virtual

Online only

The good, the bad and the ugly: making the most of user-generated content

Brianne Fleming

International virtual

Online only

Branding for the burnt out: how exhausted social media managers can build their personal brands

Jon-Stephen Stansel

Photos

Find yourself at #StateofSocial22.

Photos by Shot by Thom and Lanie Sims Photography.

Nine years

Choose your era.

Delegate with a backpack smiles at the rail above the Optus Stadium seats, State of Social ‘26

SOS26Friction

Delegates walk the corridor to River View Room 2, State of Social ‘25

SOS25Refresh

Delegates listen to a session at their tables, State of Social ‘24

SOS24Alchemy

Four delegates with drinks and lanyards smile for the camera, State of Social ‘23

SOS23Signals

State of Social ‘22

SOS22MVP

Four delegates pose in front of the State of Social backdrop, State of Social ‘21

SOS21Chaos

Lanyards and name badges laid out for registration, State of Social ‘20

SOS20Think. Imagine. Create.

Three delegates in front of the State of Social backdrop, State of Social ‘19

SOS19Where to from here?

Round tables set in the function room with the river outside, State of Social ‘18

SOS18Influence. Behaviour. Innovation.

State of Social ‘27

Get in the photos for year ten.

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