SOS24
Part skill, part magic.
Michael Corcoran opened, Dave Jorgenson closed, and everything in between was about the blend: technical skill and imaginative thinking, combined into marketing that resonates and converts. Every year gets called the best yet, but this one felt like magic, right down to Cam’s mural turning the theme into a magic act. The Alchemists, a limited series podcast recorded live at SOS24, is wherever you get your podcasts, or on the Podcast page.
On film
Previously on State of Social.
The speakers
Who spoke at SOS24.
Will Bal
Bonfire
Workshop
Richard Berney
Berlin
Breakout Session
Paula Bloodworth
Keynote · UK
Jeremy Burge
Workshop
Dr Georgie Carroll
Workshop
Meg Coffey
Breakout Session
Michael Corcoran
Frankly
Keynote · Ireland
Taleesha Elder
BENNETT
Breakout Session
Tom Goodwin
Keynote · UK
Josh Gurgiel
POLY
Workshop
Lia Haberman
Keynote · USA
Lily Hoffmann
South Australian Tourism Commission
Workshop
Emma Hollins
Synergy
Breakout Session
Dave Jorgenson
Washington Post
Keynote · USA
Larah Kennedy
Quiip
Breakout Session
Ken Leung
Breakout Session
Imran Masood
DoubleVerify
Breakout Session
Scotty McDonald
Australian Broadcasting Corporation
Workshop
Julian Pace
Happiness Co
Workshop
Tess Palmyre
Brandable
Workshop
Joel Pember
Juicebox
Breakout Session
Nia Pericles
White Spark Pictures
Breakout Session
Bec Smith
Sea to Summit
Breakout Session
David Stewart
Jackson Macdonald
Workshop
Georgia Tappy
Workshop
Josh Taylor
The Guardian
Breakout Session
James Whatley
Keynote
Ashara Wills
Workshop
The program
Session by session.
Tuesday 27 August
9.40 to 10.20am
10.30 to 11.10am
11.20am to 12pm
1.10 to 1.40pm
Breakout Sessions · Your choice of three
RVR2
Culture or creativity: what comes first? Live podcast
1.50 to 2.20pm
Breakout Sessions · Your choice of three
RVR1
Why transparency matters: protection and performance in social environments
Sponsored by DoubleVerify
RVR2
From clickbait to critical thinking: media literacy for a digital future
2.30 to 3.10pm
Breakout Sessions · Your choice of two
RVR1
The alchemy of experience design: turning customer insight into memorable moments to build trusted brands
4 to 4.40pm
4.50 to 5.30pm
Wednesday 28 August
9 to 10am
Your choice of two
10.15 to 11.15am
Your choice of three
11.30am to 12.30pm
Your choice of three
RVR3
Universal fan engagement: lessons from fandom to power social community cultivation
1.30 to 2.30pm
Your choice of three
RVR1
20% less traffic: how AI answers will change your search marketing strategy
Sponsored by Bonfire
2.45 to 3.45pm
Your choice of three
4.20 to 5pm
Photos by SoCo Studios
Find yourself at #StateofSocial24.
The mural.
Alchemy, magic meets mastery.
Some walls hold up a building. This one held its breath.
Cam Jones took Alchemy, magic meets mastery, and froze it at the exact second before the reveal. A single card hangs between two hands at the centre, the theme on its face, and everything else is pulled into its orbit. Electric blue, teal and violet tear across the canvas like a spell let loose, flinging light in every direction, the State of Social ’24 mark riding the storm.
Then you meet the magicians. Michael, Paula, James, Lia, Tom and Dave, the six keynotes, sketched in fine greyscale and cast as the headline act, mid-trick, facing out. Fire, flight and a flash of steel crackle around them. It doesn’t read like a line-up. It reads like the curtain just went up.
That was the point. Alchemy lives in the moment craft starts to look impossible, and all six of them pulled that off for real on stage. The wall simply got there first. It stopped people mid-coffee, pulled them back on their third lap, and quietly promised what the program would prove: the best magic is just mastery you didn’t see coming.
Choose your era.
State of Social ’27