Tapping into a fandom as a marketer may seem like a no-brainer, but is it as simple as that? In episode 7 of The Alchemists, our limited-series podcast, our expert panel will take a close look at sub-cultures and fan communities from a marketing perspective.

Host Andrés López-Varela is joined in this episode by:

• fan engagement (and Taylor Swift fandom) expert Dr Georgie Carroll
• multi-Cannes-Lion-winning brand and gaming strategist James Whatley
• intellectual property lawyer at Bennett (and comic book editor) Dave Stewart.

In this deep dive into how brands can build communities that share something in common with a fandom, our panel will tackle the big questions, including:

• How should marketers and brands go about engaging with existing fandoms?
• What’s the best way to engage authentically and respectfully?
• What’s the role of gamification in brands adding value to fandoms?
• And much, much more…