The archive

SOS23.

State of Social ’23 was incredible!

As the feed got louder, SOS23 was about discernment: which signals to act on, and spotting the red flags and green lights before they reached the mainstream.

Speakers included Rob Campbell, Liana Rossi, Andrés López-Varela, Edwin Smith, Stephen Scheeler, Gavin Bain, Patrick Blacker, Mel Ho and Lucy Kough.

At a glance

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SpeakersMeet them
ProgramTwo days
PhotosSee them
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EditionSixth

The speakers

Who spoke at SOS23.

The program

Session by session.

Tuesday 22 August

9.40 to 10.20AM

Keynote

Why subcultures surprise me

Liana Rossi

10.30 to 11.10AM

Keynote

The state of organic social media in 2023 (and how vastly different it is from 3 years ago)

Edwin Smith

11.20AM to 12PM

Keynote

A bonfire of the (marketing) vanities: five signals showing us what to burn so we can do better for the world

Andrés López-Varela

1.10 to 1.40PM

RVR1

A social media law update

David Stewart

RVR2

Why every marketer must have a personal brand

Bec Sands

RVR3

Pretzel perfection: baking success with social media

Brittany Garbutt

1.50 to 2.20PM

RVR1

How to find your brand’s secret sauce and bring it to life!

Bec Smith

RVR2

If growth is your goal, stop playing hard to get

Adam Johnson

2.30 to 3.10PM

RVR1

How Gen Z is changing the face of social media for brands

Patrick Blacker

RVR2

Crafting uniqueness: differentiating in a crowded brewery market

Bronte O’Donoghue, Tom Jockel, Kelly-Ann Bunney

4 to 4.40PM

Keynote

Riverside chat with Gavin Bain

Gavin Bain

4.50 to 5.30PM

International keynote

How to achieve commercial effectiveness through creative ridiculousness

Rob Campbell

Wednesday 23 August

9 to 10AM

RVR1

Sonic signals

Aaron Matthews

RVR2

Tamers, teachers and traffic police

Lucy Kough

RVR3

Self-care, burnout and the busy mind

Julian Pace

10.15 to 11.15AM

RVR1

The anatomy of digital success: a deep-dive into Google Analytics 4

Johari Lanng

RVR2

How to maximise your social media reach in 2023

Edwin Smith

RVR3

From woke washing to genuine brand activism: a pragmatic approach to DEI in marketing

Tess Palmyre

11.30AM to 12.30PM

RVR1

The 4th screen: how to maximise content efficiencies in a multichannel world

Josh Gurgiel

RVR2

Reel quick: crafting quality social content in record time

Kyra Goodman

RVR3

Upsydowntown: a place where it’s possible to create value at no extra cost

Smiljka Dimitrijevic

1.30 to 2.30PM

RVR1

Growing audiences with trust, real-time data and affinity in a post-truth world

Dave Earley

RVR2

Threats and thrills of AI in marketing

Ryan Bodger, Bob Connelly

2.45 to 3.45PM

RVR1

Attention please! What it takes to get digital ads right in 2023

Josh White

RVR2

More LAD, less ad

Mel Ho

RVR3

The colour code: unlocking the emotion of your brand

Nathan Jones

4.20 to 5PM

Keynote

Keynote with Stephen Scheeler

Stephen Scheeler

Photos

Were you snapped at #StateofSocial23?

Every edition

Every edition, one place.

Barry Winmar at SOS26

SOS26Friction

SOS25Refresh

SOS24Alchemy

SOS23Signals

State of Social '22

SOS22MVP

SOS21Chaos

SOS20Think. Imagine. Create.

SOS19Where to from here?

SOS18Influence. Behaviour. Innovation.

State of Social ’27

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