Past speakers

SOS25 speakers.

State of Social ’25 focused on resetting approaches that had become overcomplicated or outdated. Australian and international speakers shared practical thinking across digital marketing, strategy, creativity, and culture, with an emphasis on clarity, relevance, and momentum.

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At a glance

ThemeREFRESH 
EditionEighth
Speakers32

The theme

Our eighth year marked a deliberate reset for the industry. REFRESH stripped away noise, shortcuts, and performative trends to refocus on what actually drives results: clear strategy, consistent execution, and genuine human connection.

Speakers challenged delegates to reassess what they were doing, why they were doing it, and what needed to be rebuilt to stay relevant in a fast-changing digital landscape.

Be in the next one.

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